Tag Archive for: snapchat

Facebook is no longer the most popular social media platform for US teens. According to a recent survey by Pew Research Center, only 51% of US teens aged 13 to 17 years are using Facebook. This is much lower than the shares for US teenage Snapchat users (69%), Instagram users (72%), and YouTube users (85%).

Reasons for user demographic shift

The same survey found that only 10% of US teens use Facebook most frequently, unlike other platforms like Instagram (15%), YouTube (32%), and Snapchat (35%). There are two main reasons why Facebook is no longer the first social media choice for US teenagers: visual content and control.

#1. Visual Content

The current youth demographic group favors visually appealing posts. As a result, teens prefer platforms like Instagram and Snapchat that allow them to beautify their photos and instantly share them with their friends. This is unlike Facebook where users can only upload, share, read, and like curated posts, which is deemed “uncool” by teenagers.

#2. Control

Youngsters are known to be highly expressive, but this is impossible to do if they’re friends with their mom, dad, or other adults on social media. Snapchat and Instagram solve this by allowing teens to control who’s able to see their posts. What’s more, Snapchat and Instagram stories allow users to send time-limited messages. Unlike regular Instagram posts, Instagram stories allow users to share images or videos on their app immediately. These images and videos will then be removed from the platform after 24 hours, similar to how Snapchat works.

These two features mean users can upload more “adult-oriented” posts without worrying that their parents will see them. Users can also get peace of mind knowing their uploaded photos or videos will be removed from the app after a period of time (usually 24 hours).

The next steps for SMB marketing

It’s crucial for small- and medium-sized businesses (SMBs) that have a limited marketing budget to understand which platforms reach which demographics. For example, SMBs targeting customers aged 13 to 17 years should rethink their marketing strategies if they’ve invested mainly in Facebook ads. They should consider reallocating their advertising funds to Snapchat, Instagram, or YouTube where their target customers are most active.

Is this the end for Facebook ads?

This doesn’t mean companies that have invested in Facebook marketing won’t see any more benefits. The survey discovered that 70% of US teens from lower-income households use Facebook, a much higher figure than those from middle income families or wealthy families.

But if you do decide to move your Facebook ad spending to other platforms, keep in mind the different preferences based on gender. More girls (42%) identified Snapchat as their go-to platform compared with boys (29%). On the other hand, more boys (39%) identified YouTube as the platform they used most frequently compared with girls (25%).

It is highly recommended that businesses of any size use more than one type of marketing channel to attract customers. Not only will your company’s search engine rankings increase naturally, but having more than one approach can also help you reach more of your target demographics and compete better with similar companies. We help SMBs make the best of their marketing funds by tailoring marketing strategies that reach the most teenagers, so if you’re interested in social media marketing, send us a message today.

Published with permission from TechAdvisory.org. Source.

170px_shutterstock_481869592Businesses nowadays are focusing their marketing efforts towards social media. Precious time and money are being invested in expanding customer base, establish corporate identity, and drive revenue. That’s why it’s vital for owners to know which platforms work, and which ones don’t. And this is no walk in the park.

Over 71 percent of Snapchat users are under 34 years old; as of 2015, the social network boasted over 100 million active users. It’s an ideal marketing option for businesses targeting a millennial audience. If you’re still unsure about Snapchat for your small business, consider these statistics:

    • 58 percent of college students are likely to purchase a product from coupons sent over Snapchat
    • 65 percent of Snapchat users contribute content on a daily basis
    • Only 1 percent of marketers are taking advantage of Snapchat, which means you can be an early adopter and gain a competitive advantage

Snapchat is a social media application that allows users to send pictures and videos – called “Snaps” – to others. The media sent can only be viewed for 10 seconds or less (you can specify the length), after which it disappears for good. You can add a Snap or multiple Snaps to create your own “story” which can be viewed by others for 24 hours.

The reason Snapchat is getting the attention of marketers is that it allows users to personally interact with brands. Instead of regular content, you audience gets a candid, behind-the-scenes look at your business. Also, by using Snapchat regularly, you’ll be able to keep your brand in the forefront of your audience’s mind. Then, when they’re making a purchasing decision between you and your competitors, they’ll choose you because of the relationship you’ve established with them. Now that you know what Snapchat is, the next step is to gain followers.

How to grow a following on Snapchat
Unlike other social networks like Twitter and Instagram, hashtags don’t suffice when you want to get your audience’s attention. They have to find and add you – not the other way around. Even if you want to add other users so they could add you back, you can’t base the search on vague terms — you have to know their Snapchat username to add them. Basically, Snapchat has no native discovery features.

In order to gain followers on Snapchat, you’ll need to use your online presence as well as other social media sites to create awareness and entice others to follow you. Here are some easy methods to get the ball rolling:

    • The “Add Me URL” feature – share a custom URL on other social media platforms that allow other users to quickly add you as their Snapchat connections. To do so, replace “yourusername” in the following URL: https://www.snapchat.com/add/yourusername
    • Promote your username in your social media profiles – promote your Snapchat username by posting it in other profiles to encourage people to add you. You can also share your username in email signatures, blog posts, and even your company website.
    • Share relevant content – plan an interesting series of Snaps to share with your followers and post all the details on other social media accounts along with your username and/or QR code image, this gives followers an incentive to connect with your brand.
    • Snapcode image as your profile picture on other social networks – take a screenshot and crop your Snapchat QR code image (Snapcode) and set that as a profile picture on your other social media accounts. Anyone who points their Snapchat camera at the code will automatically add you to their friends list.

Snapchat is one of the newest social media outlets to date. If you start building your brand on it now, you’ll be taking a huge step ahead of your competitors – especially now that Snapchat is catching up to Facebook and other social media giants. If you would like to know more about what Snapchat can do for your small- and medium-sized business, feel free to give us a call!

Published with permission from TechAdvisory.org. Source.

170px_shutterstock_195098972Facebook might be the biggest name in social media, but that doesn’t mean it’s the only one. Since there isn’t a one-size-fits-all platform, there are trendier options such as Instagram and Snapchat, with a burgeoning millennial base to choose from. With that in mind, it’s essential for business owners to understand the pros and cons of each platform before settling on one.

Facebook
According to the 2017 Wasp Barcode State of Small Business Report, Facebook is the most utilized social media of all the options. Out of the survey’s 1,100+ respondents, 68 percent used Facebook as an integral part of their marketing strategy, with LinkedIn coming in second at 39 percent.

One of the contributing factors to Facebook’s popularity is the fact that it’s currently approaching a total of 2 billion personal users, making it the first place companies go to when they want to increase their brand awareness. Other marketing-specific reasons businesses choose Facebook are social media referral traffic, terrific conversion rates for e-commerce traffic, and a huge impact on user purchasing decisions.

YouTube
YouTube is considered an undervalued social media resource for two main reasons. Firstly, although it’s the second-largest search engine on the internet, it still looms in the giant shadow of its rival Google Search. But when properly utilized, YouTube allows you to create channels for your products or services to be discovered by users, with little more than search optimizations.

Secondly, Google actually owns YouTube, and videos are reportedly 50 times more likely to appear on the first page of search results than other organic content. Keep in mind that video production quality is more important than ever, so your content needs to be well-produced in order to make an impact.

Google+
Engagement and content on sharing might pale in comparison to Facebook, but an active Google+ page measurably contributes to the Google search ranking of your website — just another way you can ensure your site’s position on the first page of Google results should be done. Also, Google+ has hundreds of millions of users and some of the platform’s features — such as live Hangouts — can be utilized to share content across all Google channels, including YouTube.

Snapchat and Instagram
If your target audience is on the younger end of the scale, Snapchat is the way to go. The important thing to keep in mind when you want to connect with 18-24 year olds is to always be fun and creative. Your content doesn’t need to be overly-polished or corporate. Currently, there are over 100 million active users on Snapchat.

As for Instagram, it boasts over 400 million monthly users as well as a more well-rounded user base in terms of age and geography. The content on Instagram should look more professional and more artistic, and there’s an added benefit of direct integration with Facebook every time you post a new picture or video.

Yelp
Review sites might not be the purest form of social media, but Yelp is another great way to connect with users and respond to (hopefully positive) feedback. If you’re concerned about the controversy and negativity that have arisen from Yelp reviews, the Yelp team is known for helping businesses improve their online status and rise above the harsh comments.

If you still have questions about social media platforms and how to utilize them to your advantage, feel free to contact us today!

Published with permission from TechAdvisory.org. Source.