At Microsoft’s 2017 Ignite conference, three new apps were announced that help small businesses streamline everyday tasks. The apps — Connections, Listings, and Invoicing — spent a few months as limited previews, but are now available to anyone with an Office 365 Business Premium subscription. Let’s take a look at what they do and how to enable them for your team.

Microsoft Invoicing

Word and Excel have hundreds of templates for generating company invoices, but this new app does much more than just create documents. Invoicing allows you to store the names, descriptions, and prices of your products and services in a connected database. You can also store your tax information, company logo, and a click-to-pay PayPal badge, which means half of the necessary information is automatically filled out the moment you click Create.

In addition to clean and professional looking documents, Invoicing also makes it easy to organize, store, and search past invoices thanks to a built-in QuickBooks integration. Last but not least, all of this is easily accessible from Microsoft’s mobile app.

Microsoft Listings

With its centralized dashboard, Listings allows you to manage and update company details displayed by Google, Facebook, Bing, and Yelp. It also helps you monitor your company’s online reputation by tracking page-views, company reviews, and Likes.

Microsoft Connections

Connections is the perfect app for small business email marketing. Similar to the Invoicing platform, Connections stores your company information and uses it to create personalized email marketing campaigns with the click of a button.

For example, templates for newsletters, referrals, and promotions include customizable discounts and offers that trigger pre-written follow-up campaigns. Connections tracks and analyzes the performance of all your email-based campaigns to make refining and improving your content a breeze, whether it’s from your desktop or the mobile app.

How to enable Invoicing, Listings, and Connections

As long as you have an Office 365 Business Premium subscription, accessing these apps requires only a global admin login. From the Admin Center, click the Settings tab on the left-hand side of the screen, followed by Services & add-ins and then Business apps. In this menu, you can grant specific users permission to use Microsoft’s newest programs.

Setting up these apps is fairly easy. However, it’s even easier to have your Office 365 account managed by us. We could have remotely installed Invoicing, Listings, and Connections for you almost a month ago, and with our information security expertise and unlimited IT support requests, there’s no limit to the value we can add to your Office 365 subscription. Give us a call to get started!

Published with permission from TechAdvisory.org. Source.

For most people, Google is the first stop when searching for a specific business. And in some cases — like searches for gyms and beauty salons — people are using Google to help them contact the business about an appointment. Now, the search giant has made that possible right from its results pages.

How to edit your business’s Google listing

When someone types your business’s name and location into Google.com, a “Knowledge Panel” is displayed on the righthand side of the search results with information about your office. If your business doesn’t have a Knowledge Panel, you can change that by opening a free Google My Business (GMB) account.

The GMB platform lets you link to your website, update office information (address, hours, phone number, etc.) and choose which photos Google associates with your company. GMB also gives you data about how many people:

  • Saw your business’s Knowledge Panel in search results
  • Visited your website by clicking somewhere in the Knowledge Panel
  • Asked for directions via the Knowledge Panel

What’s new with GMB?

In the summer of 2017, Google announced that business owners could customize “Posts” in their Knowledge Panel. Posts are made up of a 100-300 word caption, an image and a call-to-action button, such as Learn More, Sign Up, Buy, etc. Posts automatically expire after seven days, which makes them perfect for sales, events and content marketing.

More recently, Google added another exciting feature: the ability to schedule appointments from inside the Knowledge Panel. If your website uses one of the 22 accepted plugins, you can connect it with GMB to make it easier for searchers to book a reservation at your location. Google is in the process of rolling out this feature to gyms, beauty salons and restaurants, but a wider release is on the way.

How do I enable Bookings?

Adding this feature to your GMB page is an easy four-step process:

  1. Log in to Google My Business
  2. Click on the Sign Up For Bookings icon below your business’s profile
  3. Choose your booking provider from the list of approved vendors and sign up on its site
  4. Check back in a few days and start tracking your appointments with GMB!

If your business accepts reservations, this feature will be an indispensable tool for improving your customers’ experiences. For more information on low-cost technology solutions that add value to your business — give us a call today.

Published with permission from TechAdvisory.org. Source.

Strategies for attracting new customers are always changing, and Google is shaking things up yet again. Apart from well-placed keywords and link-worthy content, reviews from sites like Facebook and Yelp will be displayed in the search results.

How Google changed search results
Google’s new search algorithm is designed to lead people to high-quality products and services. For instance, if you search “Acme Group Inc.”, Google will show you something called a Knowledge Panel. Displayed on the right side of the search results, this panel includes information like address, hours, web address and more.

Over the last year, Google has been automatically aggregating and including online reviews to display in the Knowledge Panel.

Which review sites does Google include?
Relevant sites vary from industry to industry, so if you manage a restaurant, reviews from Yelp or Zagat will likely be displayed next to your online listings. If your business is a bit more niche, however, there are a few steps to determine which review sites affect you.

Go to Google and search for the following:

  • “[your company name] reviews” – to locate sites that already have reviews on your business
  • “[industry] reviews” – to determine industry review sites that you should be listed on
  • “[industry + location] reviews” – to find review boards where you can boost your local presence

Then, record all the review sites you found on the first page of each search query and categorize them based on their search ranking and the current rating your company has on them.

Once you’ve produced a comprehensive list, write down an objective for each review site. This can range from getting listed on the site to improving your rating.

To narrow it down even further, focus your review generating efforts on the five most popular websites on your list, especially any that include disappointing reviews.

Getting reviews
Of course, all this doesn’t matter if people aren’t writing reviews about your products and services. With that in mind, here are a few strategies that encourage people to rave about your business.

1. Send follow-up emails
After a customer has made a purchase, it’s a good idea to send a thank you email that includes a request to review your service.

2. Simplify the review process
Many customers opt to skip writing a review because there are too many steps to express their opinion. Simplify this process by having a review site already opened on your smart tablet and asking your customers to comment on your service before they leave your venue.

3. Offer rewards for reviews
Another way to encourage people to rate your business is by presenting them with a chance to win free goods or services if they submit a review.

Though there’s a lot of steps involved in managing your online reputation, starting early will enhance your SEO, attract new customers, and improve your bottom line.

If you need more advice on climbing up Google’s search rankings or tips on social media management, contact us today.

Published with permission from TechAdvisory.org. Source.

For ages, most people assumed that setting a strong password on their WiFi router was enough to prevent cyberattacks, but recent events prove otherwise. Two Belgian security analysts have found a serious weakness in WiFi networks, called KRACK, that puts your wireless devices in danger.

What is KRACK?
Simply put, KRACK, short for ‘key reinstallation attack,’ allows hackers to bypass WPA2 — a security protocol used by routers and devices to encrypt activity — and intercepts sensitive data passing between the mobile device and the wireless router, including login details, credit card numbers, private emails, and photos.

In extreme cases, KRACKed devices can be remotely controlled. For example, hackers can log in to your surveillance systems and shut them down.

What’s worse, Internet of Things devices — like smart thermostats and IP cameras — rarely receive security fixes, and even if some are available, applying patches are difficult, as these devices tend to have complex user interfaces.

The good news, however, is you can do several things to mitigate the risks.

Download patches immediately
According to recent reports, security patches have already been released for major platforms, including iOS, Windows, and Android. Router manufacturers such as Ubiquiti, Mikrotik, Meraki, and FortiNet have also issued firmware updates, so make sure to install them as soon as possible.

Although IoT patches are rare, consider getting your smart devices from reputable vendors that push out updates regularly. It’s also a good idea to contact a managed services provider to install the updates for you.

Use Ethernet connections
Some wireless routers don’t yet have a security patch, so while you’re waiting, use an Ethernet cable and disable your router’s wireless setting. Turn off the WiFi on your devices as well to make sure you’re not connecting to networks susceptible to KRACK.

Stay off public networks
Free public WiFi networks — even ones that are password-protected — in your local cafe should also be avoided because they usually don’t have holistic security measures in place, making them easy targets for cybercriminals.

Connect to HTTPS websites
If you do need to connect to a public WiFi hotspot, visit websites that start with “HTTPS,” and stay away from ones that are prefaced with “HTTP.” This is because HTTPS websites encrypt all traffic between your browser and the website, regardless of whether the connection is vulnerable to KRACK

Hop on a Virtual Private Network (VPN)
You can also use a VPN service to hide all network activity. Simply put, VPNs encrypt your internet connection so that all the data you’re transmitting is safe from prying eyes.

Although the potential impact of a KRACK hack is devastating, security awareness and top-notch support are the best ways to stay safe online. Want more security tips? Contact us today.

Published with permission from TechAdvisory.org. Source.