The ransomware that makes you sell your soul

2016december28_security_cRansomware has become a fast-track for making money for some hackers this holiday season. But instead of just demanding a small payment for the decryption code that will unlock their computers, some hackers are demanding that victims sacrifice two other friends to ensure they receive the code they need. Read more to find out what makes Popcorn Time such a devious program and how you can avoid becoming one of its victims.

Ransomware is nothing new. Cybersecurity miscreants have been taking advantage of online users for years by requiring payment to “unlock” a victim’s computer. What Popcorn Time does differently is give users the option to spread the virus to two other victims in the hopes that they will pay the ransom — a tactic that promises to double their money at the expense of your sense of morality (and at the expense of your friendships as well).

The Cost of Popcorn

When you inadvertently download this ransomware, you will be met with a screen that explains that your files have been hijacked/encrypted, and that to get them back you will need to pay one Bitcoin for a decryption key that they keep stored remotely. The Bitcoin fee is usually more than $700, a hefty price to pay during any season but particularly difficult for those infected during the holiday season.

Spread the “Holiday Cheer” and Hope they Bite

What makes Popcorn Time unique is the option victims have to take their cost away by allowing the ransomware to affect two of their friends for a chance to get a free decryption code. Of course, it works only if both friends pay the ransom, which leaves you looking (and feeling) like the Grinch.

Avoiding Popcorn Time this Season

The easiest way to avoid downloading ransomware is to stay off of sites that might contain questionable files. However, this is nearly impossible for modern users, and many hackers are getting good at making their files look legitimate. Limit your exposure to potential ransomware by keeping your software up-to-date and your computer protected with a security program from a reputable company (for example Norton or Symantec). If you need to learn more about how to avoid running into ransomware while you’re online, give our professional cybersecurity consultants a call. We’ll keep you away from the popcorn this season.

Published with permission from TechAdvisory.org. Source.

/by

AWS creates “Glue” service for data analysis

2016december22_business_cRecently, Amazon Web Services (AWS) announced the creation of a new data analytics tool to lighten the burden on businesses when analyzing data in the cloud. This tool, referred to as “Glue,” is meant to clean up and organize data that comes into the cloud from various sources so that it can be analyzed by business intelligence software and data analytics experts. Let’s take a closer look at this service and how it can benefit you and your business.

Data analysis can be an extremely profitable arm of your business, if undertaken carefully. Much of what people consider to be data analysis for a business is actually just digital clerical work, which makes the process even more frustrating and time-consuming than it needs to be. At its core, AWS’s Glue is an app that automates this tedium, which is often referred to as ETL (extract-transform-load).

Third-party software already exists to help with this task, but the service from AWS is one of the first cloud-based alternatives to come to market. Glue is designed to work with businesses that have their own on-premises data centers and infrastructures in addition to working with AWS frameworks. In fact, if a business makes changes to on-premises data, Glue can be set up to trigger jobs and update the data in the cloud so users always have access to the most up-to-date information for use and analysis.

Essentially, AWS extracts various types of data from a wide array of sources and analyzes it, ultimately homogenizing the data to fit the business’s existing database. This eliminates a great deal of work because the extremely tedious task of importing data is often done by hand. Handing this burden over to AWS allows businesses to focus on the real analysis work; saving effort, time, and money in the process.

Every day, data becomes more and more integral to building a successful company. And with such a heavy burden placed on this facet of business, falling behind on the technology that makes it possible is an expensive mistake. If you’re hosting large amounts of data on-premises or in an AWS database, contact us today about how you can eliminate costly ETL processes.

Published with permission from TechAdvisory.org. Source.

/by

New year, new cyber-threats

hackerscybersecurity-170px-03Have you had to deal with security issues in the past year? Brace yourself, as there are more to come. For this reason, security experts have become indispensable members of society, who guard tech-dependent individuals and businesses against malicious attacks that pose threats to their privacy and livelihood. As you ring in the new year, make sure you’re well armed against the following predicted cyber-crimes.

Increased threats on cloud technology

Cloud service has numerous benefits to businesses. They make data storage, collaboration, and processing more efficient; they enable employees to work faster; and they help operations flow smoother. Cloud technology’s popularity is expected to rise well into the next few years, but as demand increases, so does the dangers presented by cyber attackers.

Ransomware will be more complex

Ransomware incapacitates computer systems by locking down files and preventing access for ransom. In its 2016 Threat Predictions report, security software company McAfee predicts a peak in ransomware attacks next year. Although they also predict it to recede by mid-year, damages to vulnerable cloud-dependent infrastructures can be great and costly. Most alarming in the prediction, however, is that in the coming year ransomware attacks will be more complex due to new elements.

Ransomworms, which use advanced victimization techniques to mine further data within an already compromised network, are expected to put an even crueler spin to an already formidable malware. Doxing, on the other hand, affects avenues such as social media and any place where sensitive, easily identifiable information can be extracted to serve the ultimate purpose of extorting money. Yet another wicked ransomware to watch out for is Backup Deletion, which destroys the very mechanism that can otherwise help you recover from a compromised system or files: your backup data.

More threats to IoT (Internet of Things)-enabled devices

It is also predicted that 2017 will see attacks made on IoT-powered devices, which will make life harder for those who depend on technology that makes life easier. It targets medical devices and Electronic Medical Records, “connected cars”, basic domestic tools, and tech-driven wearables, such as smartwatches and fitness trackers. The danger posed by this intrusion is fully capable of corrupting information stored in your devices.

Advanced cyber espionage

Cyber espionage is by no means a novelty. In 2017, it’s expected to hold sway in cyber-threat prevention measures as it becomes even more complex. It encompasses all sectors of society, including individuals, private organizations, government institutions, and entire countries. Perpetrators will have the means to bypass networks by attacking firewalls and wreak havoc in their victims’ network. Fret not, for there will be measures in place to detect this threat also in the coming year.

Hackers are one of the most cunning criminals to have ever existed. While the cyber-police and the defenses they put up are no slouches, threats to security systems can still make technology-dependent individuals and businesses quiver. Although damaged networks can be repaired, compromised privacy restored, and stolen data returned, the amount of damage that hackers can cause might be irreparable and/or result in a significant dent in your IT infrastructure and budget. The value of a network security system makes itself known when you least expect it, which is why security should be a top priority.

Are your systems protected from these predicted remarkable feats of hacking? Call us if you want to discuss security services that are best for you.

Published with permission from TechAdvisory.org. Source.

/by

Instagram followers: turn them into buyers

instagram-170px-03Because of its image-heavy content, Instagram has become a tremendously popular social platform, as evidenced by its 500 million users and over-a-billion daily engagement. More than being a photo-sharing social network with fun filters, Instagram’s potential to turn your followers into customers is worth exploring. Make the most of your Instagram account with these 5 practical tips.

Ensure your posts are shoppable

This simply means providing a convenient path in which your followers can buy the products posted on your page. With a shoppable Instagram tool, you can direct users to your online shop where they can make an actual purchase. Instagram is, arguably, not the best ecommerce platform to use if you depend on clickable media, but if you know how to tweak the app to your advantage – and provide an attractive presentation of your products – you can turn likes into sales.

Give away discount codes or coupons

Entice followers to engage with you and share content with incentives such as discount codes or coupons. You can do this by running contests with an interesting concept, cool prizes, and a sharing or voting element that encourages participants to share your content with their friends. Better yet, engage followers by tapping into user-generated content via photo contests, resulting in free promotion for your brand.

Come up with a strong call-to-action (CTA)

Instagram doesn’t exactly have the most mobile-friendly CTAs, but don’t let this prevent you from sending followers to your sales page. Whether it’s telling them to go to the link on your bio or simply incorporating a shoppable Instagram feature on your page, specific instructions on how to buy or know more about your product can spell the difference between making a sale and getting ignored.

Post frequently and make the most of all available tools

Post photos using stylish filters, create snappy and quirky videos, or let your followers take a friendly behind-the-scenes peek at your organization using the Stories feature. Come up with a catchy and relatable caption that encourages participation and engages your core audience. Also important: using hashtags on your posts. Any business Instagrammer worth his or her salt knows that a simple hashtag can pave the way for other users to reach your content and, ultimately, buy your product.

Last but not least…

Create captivating content

Remember that Instagram is a visual platform, and as such, users are enticed by striking images rendered in flattering filters, vivid colors, and clear messages. Although other social media platforms such as Facebook and Twitter are excellent mediums for promoting products, the image-oriented nature of Instagram brings in a wealth of opportunities for promoting your brand. Aside from coming up with likeable posts, crafting a clear and concise caption can lead to a winning Instagram marketing campaign.

With some creativity, visual flair, and a well-defined strategy, these tips can help shape your Instagram feed as an attractive online sales generator. If you need further advice on how you can make the most of your social media presence, contact us and we’ll be happy to help.

Published with permission from TechAdvisory.org. Source.

/by

Get big leads with marketing automation

2016december6_business_cMarketing automation was once a technology reserved for mega corporations and enterprise-level businesses. Fortunately, the IT industry is making business tools cheaper and more accessible all the time. Nowadays, if you’re a small business owner, you’d have to be crazy to pass up all that marketing automation has to offer. If you haven’t already implemented this wonderfully profitable technology, read up on the five best reasons to do so here.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This lets potential customers know either the information they requested or that you will be responding in more detail soon.

Stop leaving voicemails and start closing deals

There’s a reason most people prefer to communicate via email: Keeping in touch over phone can be tough if both parties are always busy. An automated system solves this by logging when you’ve contacted leads and automatically emailing them about follow-up times. The call, email, and its response are all logged in your CRM and calendar without a single minute wasted entering mundane information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of which customer goes where and who is working with them. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialities and demographics so they can begin working on building profitable rapport right away.

Give and you shall receive

Potential clients and leads get dozens, sometimes hundreds of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as “How to” guides and “Total Cost of Ownership” tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that ultimately leads visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Never type another phone number again

Networking events mean new contacts and new leads. Although that used to mean thick stacks of business cards, cutting-edge marketing tools make it possible to take a picture of contact information and automatically convert it into a cloud database. Call-ins, scanned business cards, and received emails all get organized into a single digital rolodex with recommendations for whom to contact, and when is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what sort of tools are available to help you cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above — that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

Published with permission from TechAdvisory.org. Source.

/by