Did you know that viruses, ransomware, spyware, and trojans are all categorized as types of malware? Having been around for decades, these cyber threats have grown both in number and intensity. Needless to say, it pays to know how each of them works as well as how to protect your business.

Viruses

Once created to annoy users by making small changes to their computers, like altering wallpapers, this type of malware has evolved into a malicious tool used to breach confidential data. Most of the time, viruses work by attaching themselves to .exe files in order to infect computers once the file has been opened. This can result in various issues with your computer’s operating system, at their worst, rendering your computer unusable.

To avoid these unfortunate circumstances, you should scan executable files before running them. There are plenty of antivirus software options, but we recommend choosing one that scans in real-time rather than manually.

Spyware

Unlike viruses, spyware doesn’t harm your computer, but instead, targets you. Spyware attaches itself to executable files and once opened or downloaded, will install itself, often times completely unnoticed. Once running on your computer, it can track everything you type, including passwords and other confidential information. Hackers can then use this information to access your files, emails, bank accounts, or anything else you do on your computer.

But don’t panic just yet, you can protect yourself by installing anti-spyware software, sometimes included in all-purpose “anti-malware” software. Note that most reputable antivirus software also come bundled with anti-spyware solutions.

Adware

Are you redirected to a particular page every time you start your browser? Do you get pop ups when surfing the internet? If either situation sounds familiar, you’re likely dealing with adware. Also known as Potential Unwanted Programs (PUP), adware isn’t designed to steal your data, but to get you to click on fraudulent ads. Whether you click on the ad or not, adware can significantly slow down your computer since they take up valuable bandwidth. Worse still, they’re often attached with other types of malware.

Some adware programs come packaged with legitimate software and trick you into accepting their terms of use, which make them especially difficult to remove. To eradicate adware, you’ll need a solution with specialized adware removal protocols.

Scareware

This type of malware works like adware except that it doesn’t make money by tricking you into clicking on ads, but by scaring you into buying a software you don’t need. An example is a pop up ad that tells you your computer is infected with a virus and you need to buy a certain software to eliminate it. If you fall for one of these tactics and click on the ad, you’ll be redirected to a website where you can buy the fake antivirus software.

Scareware acts more like a diversion from the other malware that often comes with it. A good antivirus solution will help scan for scareware too, but you should patch your operating systems regularly just to be safe.

Ransomware

Ransomware has become increasingly common and hostile. It encrypts your computer files and holds them hostage until you’ve paid a fee for the decryption code. Because ransomware comes with sophisticated encryption, there aren’t many options unless you have backups of your data.

There are some tools that can protect against ransomware but we recommend that you backup your data and practice safe web browsing habits.

Worms

Similar to viruses, worms replicate themselves to widen the scope of their damage. However, worms don’t require human intervention to replicate themselves as they use security flaws to transmit from one computer to the next, making them far more dangerous than your typical virus. They often spread via email, sending emails to everyone in an infected user’s contact list, which was exactly the case with the ILOVEYOU worm that cost businesses approximately $5.5 billion worth of damage.

The easiest ways to protect your network from worms is to use a firewall to block external access to your computer network, and to be careful when clicking on unknown links in your email or unknown messages on social media.

Trojans

Usually downloaded from rogue websites, Trojans create digital backdoors that allow hackers to take control of your computer without your knowledge. They can steal your personal information, your files, or cause your computer to stop working. Sometimes hackers will use your computer as a proxy to conceal their identity or to send out spam.

To avoid trojan attacks, you should never open emails or download attachments from unknown senders. If you’re skeptical, use your antivirus software to scan every file first.

In order to keep malware at bay, you need to invest in security solutions with real-time protection and apply security best practices within your office. If you have any questions or concerns, or simply need advice on how to strengthen your business’s security, just give us a call and we’ll be happy to help.

Published with permission from TechAdvisory.org. Source.

For many businesses, applications like Google Drive are heaven-sent. They make managing files and photos much easier and safer than manually saving them in external disk drives. That said, backing up all files remains a burden to those who have files stored on several devices and can’t seem to transfer these files onto Google Drive or any other cloud platform. Luckily, Google came up with a viable solution to this problem.

Seamless backups and syncing

Google’s new application, Backup and Sync, allows both PC and Mac users to seamlessly back up files, photos, and video files from various devices, SD cards, and USB drives in Google Drive or Google Photos.

To use the app, download and install it on your Mac or your Windows computer, sign in with your Google account, select your sync settings, and choose the folders you wish to back up. If you’re uploading photos or videos, you can choose between High or Original quality upload size. And if you want to upload photos only, you have the option to upload to Google Photos.

Once you’re done setting up, a folder will be created on your computer where files can be saved and accessible anywhere via the cloud. Any file dropped into this folder will automatically sync to Google Drive.

Benefits and downside

Although Backup and Sync is free, you can store only up to 15 GB of data. But if you want to exceed the limit, simply upgrade your Google Drive storage. That said, this new tool is valuable because it simplifies the backup process.

The app is especially beneficial to businesses because it’s easy to set up and requires minimal effort from users. It’s also useful to companies with remote work policies; employees can simply drag and drop files into their computer’s folder and access them anywhere from any device.

Backup and Sync not only gives your business greater flexibility by providing anytime-anywhere access to your files, but it also helps keep them safe and sound in the cloud. If you want to explore other productivity tools for your business, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

The cyber community hasn’t fully recovered from the WannaCry ransomware attacks, which struck businesses and organizations in May. Now, a Petya ransomware variant named Nyetya is poised to join its ranks as one of the worst cyber attacks in history. Like WannaCry, its attackers exploited unpatched Microsoft vulnerabilities and demanded a $300 ransom in Bitcoins. But there are key differences between the two that are worth taking a look.

Worse than WannaCry

Nyetya is deemed worse than WannaCry mainly because it spreads laterally, meaning it targets computers within networks and affects even systems that have been patched. Because it also spreads internally, it needs to infect only one device to affect several others within a single network.

Cyber researchers trace its origins to a tax accounting software called MEDoc, which infected 12,500 systems in Ukraine. Since the initial infections in June, it has spread to thousands of networks in 64 countries. And although it hasn’t spread as fast as WannaCry, it might have a wider reach soon because it uses three attack pathways to infect a system. It hasn’t made as much money as WannaCry, which is why cyber researchers are concluding that the attacks are not economically motivated.

Don’t pay the ransom

Cyber security firms and researchers strongly recommend affected businesses to avoid paying the ransom. According to them, paying the ransom would be a waste since the infected user won’t be able to receive a decryption key to unlock their files or systems. This is because the email provider has blocked the email address on the ransomware message.

Although it operates like a ransomware — locking hard drives and files and demands a $300 ransom in Bitcoin — it functions more as a wiperware that aims to permanently wipe out data and/or destroy systems. So far, it has affected big-name multinationals in various industries, including Merck, Mondelez International, and AP Moller-Maersk, among others.

Perform backups and update outdated security patches

The only way businesses can be protected is by performing backups and staying on top of patch updates.

It’s safe to say that in case of a Nyetya attack, there’s no chance of getting back your data. In such a scenario, you would have only your backup files — whether on an external storage or in the cloud — to fall back on. But backing up is not enough; you should also ensure that your backups are working, which you can do by testing them regularly. Given the nature of Nyetya, you should also make sure that your backups are stored off-site and disconnected from your network.

Like its predecessor, Nyetya exploited vulnerabilities in unpatched Microsoft-run computers. As a business owner, make it a part of your cyber security routine to update your systems with the latest security patches, or risk having your files or systems permanently corrupted.

As a business owner whose operations’ lifeline depends on critical files, your backups are your insurance. If your systems’ network security needs another layer of protection, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

If you have ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written with the help of an email automation platform. Email automation saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets.

What is email automation?

Usually included in customer relationship management (CRM) software, email automation centers around the idea of combining your business data into emails to customers and prospects. This allows you to draft templates with placeholders for names, addresses, and other variables that the platform will match with individuals from your email list.

Even better however, is personalizing how and when your emails go out to clients. Automatically inserting customer data into an email is great, but it still requires that you draft the content that surrounds it and hit Send. Email automation grants you the ability to create templated emails that are automatically merged with client data and sent when certain conditions are met.

Examples of email automation

To really get an idea of how valuable this solution is, it’s important to see what it looks like in action. Say you own an eCommerce site that sells complementary goods, like golf clubs and golf balls. You could create a campaign wherein anytime someone buys a set of clubs, pre-written emails automatically go out one month later on how high-quality golf balls improve your handicap.

You’re not limited to two-step workflows either. Take a look at this example:

  • Step 1: Send a personalized email with a special offer on golf balls for existing customers.
  • Step 2: Send a follow-up based on how customers interacted with the offer email:
    • If a customer cashed in the offer, send a thank you email.
      • Step 3: Follow it up with a similar offer three months later.
    • If a customer visited the promo page but didn’t convert, send a promo email for another type of product, like golf bags.
      • Step 3: Follow it up with either a thank you email or another promo for golf clothes.
    • If a customer didn’t even open the email, send a survey email asking about their interests.
      • Step 3: Follow it up with email campaigns based on what they selected.

Email automation means there’s no need to micromanage your customer relationships. As long as you define the path to purchase for high-volume products, you can program workflows to nurture customers and prospects automatically.

For as little as a couple hundred bucks a month, your customer outreach campaigns can compete on the same level as your corporate counterparts with little effort from your team. Add in an expert IT provider and you have the ability to blow the competition out of the water. To learn more, contact us today!

Published with permission from TechAdvisory.org. Source.

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts:

Audience Insights tool
This free tool is designed to help businesses learn more about their target audience. Audience Insights takes the guesswork out of identifying your customers by providing data such as geography, purchasing patterns, and even the Facebook pages they like. You can also use your existing customer database, Facebook page, or email list to learn more about your clients. Audience Insights help save a lot of time and money by determining whom you should advertise to.

Facebook Product Shops
This allows you to sell your products directly from your Facebook page. After following these instructions, you can set up your product shop in just a few clicks. You can choose whether you want buyers to purchase directly on Facebook or whether you want buyers to complete checkout on your website. Consider running ads using the data gathered from the Audience Insights tool to target ideal customers and increase sales.

New Facebook Ads
Facebook’s advertising platform offers endless combinations to create the perfect ad. It features numerous placement options that go beyond the traditional newsfeed. There are two new ad destinations that could help you reach new audiences:

  • Facebook Messenger ads – deliver a highly personalized experience by providing an opportunity for you to chat with prospective customers. You can answer questions or schedule appointments from the Messenger app.
  • In-stream video ads – despite being relatively new, this prime advertising space allows businesses to deliver 5-15 second mid-roll video ads within live and non-live videos on Facebook.

Facebook Live marketing
Due to its rising popularity, businesses are looking for ways to incorporate Facebook Live into their social media marketing strategies. Here are a couple of tips to optimize Facebook Live usage:

  • Livestream pre-scheduling – this tool creates and pre-schedules Facebook Live streams, thereby boosting anticipation for your videos and prompting viewers to mark their calendars if they want to tune in.
  • Merge it with your Product Shop – this feature can be used on your Facebook page only if you’ve set up your Product Shop. When you mention your products in a livestream, you’ll be able to tag your products in the video, allowing viewers to access your Product Shop directly from the video.

In order to surpass your competitors, you’ll need to not only establish a strong online presence but also know how to leverage Facebook to your business’s advantage. If you’re interested in adopting a social media marketing strategy, feel free to give us a call or send us an email!

Published with permission from TechAdvisory.org. Source.