Tag Archive for: ecommerce

2017March17Business_CThere are so many variables that go into order fulfillment and shipping that it’s no wonder an entire field has sprung up around streamlining these processes. If you’re looking for a great way to add value to your business, an order management system may be just the thing for you.

First off, we need to clarify that inventory management systems (IMSs) are not the same as order management systems (OMSs). The former is a solution for analyzing your sales history as a means to forecast demand for your product and the materials you will need in the future, while the latter is all about the here and now.

What does an OMS do for you?

One of the toughest things about managing an eCommerce store is juggling a growing number of sales, each at totally different steps in your shipping process. An OMS service is all about organizing your orders into a coherent and manageable workflow. Here are just some of the difficulties it helps you wrangle:

  • Your eCommerce store can be connected to your inventory. If something is out of stock, it can be reflected on your site so customers aren’t misled about the availability of your product.
  • Payment authorizations can be automated and integrated with your shipping services.
  • You can provide reports to your customers about their order’s shipping status. From intra-warehouse movements to on-the-truck updates, one page will have all the information they need.
  • Products and materials can be automatically restocked once they dip below a certain threshold.
  • Refund and returns can be automatically processed by your OMS.

And like any industry, there are dozens of OMS platforms with niche functionalities that may be better for your specific business model. The most important thing is that you find a solution that decreases the most tedious organizational tasks for tracking your store’s orders.

The cloud-based OMS

Orders are streaming in at all hours of the day, and you can’t guarantee that you’ll always be in the office when you need to check the status of an order. A cloud-based OMS stores all your information in a centralized location so you can access your information from home, the warehouse floor, or even while waiting for takeoff.

The cloud is generally one of the most reliable ways to add value to your business. There are dozens of platforms, just like OMSs, that require virtually no hardware and allow you to pay for exactly what you use. For advice on which solutions are best for your business, and how to deploy them, call us today.

Published with permission from TechAdvisory.org. Source.

instagram-170px-03Because of its image-heavy content, Instagram has become a tremendously popular social platform, as evidenced by its 500 million users and over-a-billion daily engagement. More than being a photo-sharing social network with fun filters, Instagram’s potential to turn your followers into customers is worth exploring. Make the most of your Instagram account with these 5 practical tips.

Ensure your posts are shoppable

This simply means providing a convenient path in which your followers can buy the products posted on your page. With a shoppable Instagram tool, you can direct users to your online shop where they can make an actual purchase. Instagram is, arguably, not the best ecommerce platform to use if you depend on clickable media, but if you know how to tweak the app to your advantage – and provide an attractive presentation of your products – you can turn likes into sales.

Give away discount codes or coupons

Entice followers to engage with you and share content with incentives such as discount codes or coupons. You can do this by running contests with an interesting concept, cool prizes, and a sharing or voting element that encourages participants to share your content with their friends. Better yet, engage followers by tapping into user-generated content via photo contests, resulting in free promotion for your brand.

Come up with a strong call-to-action (CTA)

Instagram doesn’t exactly have the most mobile-friendly CTAs, but don’t let this prevent you from sending followers to your sales page. Whether it’s telling them to go to the link on your bio or simply incorporating a shoppable Instagram feature on your page, specific instructions on how to buy or know more about your product can spell the difference between making a sale and getting ignored.

Post frequently and make the most of all available tools

Post photos using stylish filters, create snappy and quirky videos, or let your followers take a friendly behind-the-scenes peek at your organization using the Stories feature. Come up with a catchy and relatable caption that encourages participation and engages your core audience. Also important: using hashtags on your posts. Any business Instagrammer worth his or her salt knows that a simple hashtag can pave the way for other users to reach your content and, ultimately, buy your product.

Last but not least…

Create captivating content

Remember that Instagram is a visual platform, and as such, users are enticed by striking images rendered in flattering filters, vivid colors, and clear messages. Although other social media platforms such as Facebook and Twitter are excellent mediums for promoting products, the image-oriented nature of Instagram brings in a wealth of opportunities for promoting your brand. Aside from coming up with likeable posts, crafting a clear and concise caption can lead to a winning Instagram marketing campaign.

With some creativity, visual flair, and a well-defined strategy, these tips can help shape your Instagram feed as an attractive online sales generator. If you need further advice on how you can make the most of your social media presence, contact us and we’ll be happy to help.

Published with permission from TechAdvisory.org. Source.