Tag Archive for: automation

When small- and medium-sized businesses expand, they need tools that can support their growth. For many, this includes cloud productivity software and managed IT services. And if you need tools for accounting, project planning, supply chain management, and sales, there’s enterprise resource planning (ERP) software.

What is ERP?
Simply put, ERP software integrates various aspects of your business — from accounting and human resources to production and sales — into one system where you can easily manage tasks and process data.

The key feature of any ERP system is a central database that gives users a complete summary of financials, sales figures, and other important metrics. In practice, this means employees in different departments can rely on the same information without your having to reenter that information into a different database.

But simplicity is only one of many benefits.

Enhanced reporting
With business information consolidated in one location, you can generate comprehensive reports and analytics at any time.

One of the most popular uses for this feature is financial reporting. General ledgers, revenue recognition, and tax reporting functionality are built into most ERP software solutions, allowing you to balance the books in seconds.

In addition to this, ERP systems come equipped with business intelligence features that provide intuitive analysis into your operations and forecast the growth of your company. This helps you and other executives find fresh business opportunities and make better-informed decisions.

Better customer service
Access to up-to-date business information also makes it easy to provide high-quality customer service. Suppose a customer inquired whether or not an item was still in stock. Rather than wasting five minutes asking your supply manager, who then checks his or her own records, representatives can access the ERP database to provide the customer with information in half the time.

Simplified compliance
Until recently, most organizations were forced to rely on impractical spreadsheets and manual processes to meet compliance requirements; but with ERP, you can easily and consistently achieve this.

ERP software generally comes with audit functionality, giving you full visibility into your processes. What’s more, it provides templates and guidance to help you meet regulations within your industry, such as the Sarbanes-Oxley Act and the International Financial Reporting Standards.

Streamlined workflow
Another key feature is automation. Repetitive tasks that eat a huge chunk of your time can be eliminated by programming automated workflows. For example, you can set your ERP to instantly reorder materials when stock levels have reached a certain threshold. This ensures that your shop never experiences out-of-stock or overstocked incidents.

You can even assign workflows that route invoices and reimbursements to the right accountant to make sure tasks are handled quickly and efficiently.

Rich integrations
The beauty of ERP software is that you can integrate it with other services to extend its capabilities. If you need to track customer information and sales figures, you can combine it with customer relationship management software or pair it with e-commerce services to streamline web-based purchases.

ERP systems can adapt to your ever-changing needs, which is incredibly valuable for your rapidly growing business. If you need more ideas or solutions that can add value to your business other than ERP, call us today!

Published with permission from TechAdvisory.org. Source.

2016december6_business_cMarketing automation was once a technology reserved for mega corporations and enterprise-level businesses. Fortunately, the IT industry is making business tools cheaper and more accessible all the time. Nowadays, if you’re a small business owner, you’d have to be crazy to pass up all that marketing automation has to offer. If you haven’t already implemented this wonderfully profitable technology, read up on the five best reasons to do so here.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This lets potential customers know either the information they requested or that you will be responding in more detail soon.

Stop leaving voicemails and start closing deals

There’s a reason most people prefer to communicate via email: Keeping in touch over phone can be tough if both parties are always busy. An automated system solves this by logging when you’ve contacted leads and automatically emailing them about follow-up times. The call, email, and its response are all logged in your CRM and calendar without a single minute wasted entering mundane information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of which customer goes where and who is working with them. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialities and demographics so they can begin working on building profitable rapport right away.

Give and you shall receive

Potential clients and leads get dozens, sometimes hundreds of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as “How to” guides and “Total Cost of Ownership” tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that ultimately leads visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Never type another phone number again

Networking events mean new contacts and new leads. Although that used to mean thick stacks of business cards, cutting-edge marketing tools make it possible to take a picture of contact information and automatically convert it into a cloud database. Call-ins, scanned business cards, and received emails all get organized into a single digital rolodex with recommendations for whom to contact, and when is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what sort of tools are available to help you cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above — that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

Published with permission from TechAdvisory.org. Source.