Tag Archive for: machine learning

It’s the perfect time of year to evaluate last year’s technology investments and make adjustments for the year to come. Whether 2017 left you with extra cash in your pocket or desperate for a better way to get work done, here’s a roundup of the best IT news from the past year.

Small businesses love the cloud

According to research from IDC, more than 70% of businesses with 10-99 employees took advantage of cloud technology in 2017, and that number is expected to rise this year. This is largely due to IT providers demonstrating that the cloud is just as, if not more, secure than on-premises solutions. The list of possibilities for what can be hosted in the cloud on a small-business budget is getting longer every day — if you’re not devoting resources to this technology, it’s time to jump onboard.

Mobile payments earn users’ trust

Like the cloud, making credit card purchases using a mobile device suffered from a trust deficit in its early stages. For good reasons, consumers have been conditioned to treat IT security with caution, and storing financial information on a smartphone that could wirelessly transmit that information to cashiers sounded dangerous.

However, after two years of availability without any major incidents, the number of users who have used smartphone-based wallets like Apple Pay has doubled. Accepting these payments is relatively simple for small businesses and opens up new business opportunities.

Cybersecurity becomes affordable for SMBs

Ransomware had yet another year of explosive growth, and small businesses were a primary target. Thankfully, managed IT services providers met the increased demand for cybersecurity services with intelligent data backup and network protection solutions tailored for SMB budgets. There will be even more ransomware attacks in 2018, which means you should be investing in more cybersecurity services than you did last year.

The Internet of Things gains popularity

Just a couple years ago, Internet of Things (IoT) devices were novelty gadgets for people with money to burn. Everything was being connected to WiFi networks: egg trays, pet-activated video chats, belts, you name it. But due to more useful applications in 2017, nearly a third of US businesses are now taking advantage of IoT gadgets. Connected thermostats, door locks, and AI assistants make it easy to save money, increase security, and boost productivity.

“Artificial Intelligence” is widely adopted

Although we’re still far from building computers that can truly think for themselves, 2017 was the year that computers got much better at creatively organizing and interpreting data for us. From digital assistants that answer your phones to customer relationship management platforms that intelligently uncover sales opportunities, IT solutions for business are getting significantly cheaper and smarter. Experts predict that more than 30% of businesses will use AI by next year and we recommend you join their ranks.

Technology investments are no different from any other investment. There will always be risks and you should always consult with an industry expert first. When you’re ready to get more value out of your IT, give us a call and we’ll get started on your 2018 plan!

Published with permission from TechAdvisory.org. Source.

2016July25_BusinessValue_CWhat tech fads has your SMB recently written off as silly and not worth your time? 3D printing, internet of things…Pokémon GO? Juvenile as they may seem at first, these trends helped to make a lot of businesses a lot of money. Navigating the quickly rising and falling auspices of the tech world may seem like a lost cause, but with the right know-how, you can make, connect, and catch profits by exploiting the tech trends of the day. Let’s take a look at five strategies to make that happen.

Get in early

One of the biggest indicators of how successful your SMB will be in making big gains off of a new trend is how early you get in. Fads, especially in the tech world, can come and go in no time. Be careful not to invest in resources with a long-term commitment like new logos or graphics, but instead in low-cost workarounds like special promotions and social media campaigns that put you front and center immediately. Once the popular kids have moved onto a fresh fixation, you’ll be ready to move forward without skipping a beat.

Use existing tools

How can you get up to speed quickly without investing too much in permanent resources? The trick is to hijack existing opportunities and strategies for your own message. For example, John Deere has been selling farming equipment for over 150 years, with no signs of slowing down. But with a creative combination of existing GPS technology and mobile devices, they quickly jumped to the forefront of the “Internet of Things” craze by connecting their vehicles to crop planning practices.

Participate in the narrative

So you’ve identified a trend you want to cash in on and you’ve commandeered existing tools to help sell your product. How else can you gain momentum? Social media is everywhere nowadays, and it doesn’t seem to be a dying trend. However, it’s no panacea; simply posting “We’ve got a promotion on all seasonal products #inserttechfadhere” won’t bring obsessed customers to your doorstep. Take a minute to understand the mechanics of what pulls everyone away from work, friends, and family, and show participants you’re one of them. Is it competitive? Polarizing? Take a stand or pick a team and invite customers who are “on your side” to get a discount.

Merge the fad with your business model

With a little creative brainstorming, most business models can actually integrate their product or service with a passing trend. Chatbots have been shoring up the “deep learning” revolution, and clothing retailers have come up with a really creative way to employ them to drive sales. By simply providing their chatbots with a fashion tree, the bots can ask basic questions which whittle down clothing recommendations to those that align with customers’ tastes.

Address difficulties presented by the fad

What if you can’t find a way for your products or services to directly interact with the blazing new trend? The next best thing is to provide solutions to problems presented by it. Does interacting with the popular app or activity eat up a lot of mobile device battery? Remind passersby your outlets are available for customers, or that you sell mobile battery packs. Does it require driving all over town? Remind customers of your latest car rental promotion. Sometimes just associating yourself with the trend is enough.

Not sure how to integrate your business with the latest fads? We’re the experts on all things technology related, from the most recent to the ancient. As a small- to medium-sized business owner, getting the most value out of your technology investments is crucial to getting your foot in the door and working your way toward bigger profits. From machine learning to Pokémon GO, no question is too trivial — ask us today!

Published with permission from TechAdvisory.org. Source.