Tag Archive for: email marketing

Try out Microsoft’s newest releases today!

At Microsoft’s 2017 Ignite conference, three new apps were announced that help small businesses streamline everyday tasks. The apps — Connections, Listings, and Invoicing — spent a few months as limited previews, but are now available to anyone with an Office 365 Business Premium subscription. Let’s take a look at what they do and how to enable them for your team.

Microsoft Invoicing

Word and Excel have hundreds of templates for generating company invoices, but this new app does much more than just create documents. Invoicing allows you to store the names, descriptions, and prices of your products and services in a connected database. You can also store your tax information, company logo, and a click-to-pay PayPal badge, which means half of the necessary information is automatically filled out the moment you click Create.

In addition to clean and professional looking documents, Invoicing also makes it easy to organize, store, and search past invoices thanks to a built-in QuickBooks integration. Last but not least, all of this is easily accessible from Microsoft’s mobile app.

Microsoft Listings

With its centralized dashboard, Listings allows you to manage and update company details displayed by Google, Facebook, Bing, and Yelp. It also helps you monitor your company’s online reputation by tracking page-views, company reviews, and Likes.

Microsoft Connections

Connections is the perfect app for small business email marketing. Similar to the Invoicing platform, Connections stores your company information and uses it to create personalized email marketing campaigns with the click of a button.

For example, templates for newsletters, referrals, and promotions include customizable discounts and offers that trigger pre-written follow-up campaigns. Connections tracks and analyzes the performance of all your email-based campaigns to make refining and improving your content a breeze, whether it’s from your desktop or the mobile app.

How to enable Invoicing, Listings, and Connections

As long as you have an Office 365 Business Premium subscription, accessing these apps requires only a global admin login. From the Admin Center, click the Settings tab on the left-hand side of the screen, followed by Services & add-ins and then Business apps. In this menu, you can grant specific users permission to use Microsoft’s newest programs.

Setting up these apps is fairly easy. However, it’s even easier to have your Office 365 account managed by us. We could have remotely installed Invoicing, Listings, and Connections for you almost a month ago, and with our information security expertise and unlimited IT support requests, there’s no limit to the value we can add to your Office 365 subscription. Give us a call to get started!

Published with permission from TechAdvisory.org. Source.

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Productivity tip: email automation

If you have ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written with the help of an email automation platform. Email automation saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets.

What is email automation?

Usually included in customer relationship management (CRM) software, email automation centers around the idea of combining your business data into emails to customers and prospects. This allows you to draft templates with placeholders for names, addresses, and other variables that the platform will match with individuals from your email list.

Even better however, is personalizing how and when your emails go out to clients. Automatically inserting customer data into an email is great, but it still requires that you draft the content that surrounds it and hit Send. Email automation grants you the ability to create templated emails that are automatically merged with client data and sent when certain conditions are met.

Examples of email automation

To really get an idea of how valuable this solution is, it’s important to see what it looks like in action. Say you own an eCommerce site that sells complementary goods, like golf clubs and golf balls. You could create a campaign wherein anytime someone buys a set of clubs, pre-written emails automatically go out one month later on how high-quality golf balls improve your handicap.

You’re not limited to two-step workflows either. Take a look at this example:

  • Step 1: Send a personalized email with a special offer on golf balls for existing customers.
  • Step 2: Send a follow-up based on how customers interacted with the offer email:
    • If a customer cashed in the offer, send a thank you email.
      • Step 3: Follow it up with a similar offer three months later.
    • If a customer visited the promo page but didn’t convert, send a promo email for another type of product, like golf bags.
      • Step 3: Follow it up with either a thank you email or another promo for golf clothes.
    • If a customer didn’t even open the email, send a survey email asking about their interests.
      • Step 3: Follow it up with email campaigns based on what they selected.

Email automation means there’s no need to micromanage your customer relationships. As long as you define the path to purchase for high-volume products, you can program workflows to nurture customers and prospects automatically.

For as little as a couple hundred bucks a month, your customer outreach campaigns can compete on the same level as your corporate counterparts with little effort from your team. Add in an expert IT provider and you have the ability to blow the competition out of the water. To learn more, contact us today!

Published with permission from TechAdvisory.org. Source.

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